The story of NASCAR racing sensation Ricky Bobby (Will Ferrell), whose "win at all costs" approach has made him a national hero. He and his loyal racing partner and childhood friend, Cal Naughton, Jr. (John C. Reilly), are a fearless duo who thrill their fans by finishing most races in the No 1 and No 2 positions - with Cal always in second place. When a flamboyant French Formula One driver, Jean Girard (Sacha Baron Cohen), challenges him for the supremacy of NASCAR, Ricky Bobby must face his own demons and fight Girard for the right to be known as racing's top driver.